The 15 applications highlighted in this chapter encompass the widest range of tools of any category in the social media ecosystem. You may be inclined to think of this category as a catch-all to include everything that doesn't fit somewhere else, but that would be shortsighted. Instead, think of the applications in this chapter as business productivity tools. You'll recognize many of these companies and may already be using some of these tools, but you'll also discover some innovative new tools that can be of tremendous benefit to your business. Explore this chapter very carefully.
The companies, tools, and applications profiled in this chapter are as follows:
As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.
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