Imagine adding a research staff to your company charged with gathering information and data important to your business and putting it in one place for easy access. Suppose now that your research staff was directed to keep this information updated—daily. In one sense this is what an aggregator does. Additionally, there are aggregators that leverage the wisdom of the crowd and tell you what other people are saying about a particular product, service, or brand. Depending upon your thirst for this kind of market intelligence, aggregators could be an extremely valuable part of your social media strategy.
The following aggregator applications are introduced in this chapter:
As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.
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All news, videos, and images
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