Chapter 26. Audio

Audio is a very powerful medium. It's easier to digest than text and evoke mental images that video doesn't allow. Do you listen to the radio? Had you ever heard a book on CD? Have you ever heard Edgar Allan Poe read aloud?

Audio allows us to sit back and allow the author or orator to slowly spoonfeed us content with inflection, dramatic pauses, and human nuances of them being right there in the room speaking to us. While we listen to the cadence of the words being formed into sentences and thoughts, we can imagine the associated images and watch them play out in our minds to form the story the author is trying to portray.

Audio is also the easiest to create and edit short of using text. Most PCs have a built-in microphone and recording software already on the hard drive. All you need to do is click record, speak, stop, and share.

I list in this chapter some of the many companies providing recording and editing software and web sites where you can share your story, your emotions, your imagery, and your audio with your customers and prospects.

As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.


Company Name:

Apple Inc.



Cupertino, California


2001 (Apple 1976) ...

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