Chapter 37. Interpersonal

This is another category of seemingly unrelated technology. The common thread, however, is that they are all tools that allow you to connect and communicate with your customers and prospects. Some companies provide the means to host a meeting for your employees or perform a webbing for a thousand people. Some allow you to use the Internet like a free telephone service, while others allow you to convert your voice into text messages to be sent to your e-mail and other team members.

These tools are extremely feature rich, easy to use, and are mostly free. As you read each profile, keep in mind that its features and functions may or may not be right for your particular business. Use the Tool Scorecard at the end of the chapter to help you determine which of these tools qualify for further consideration when you begin creating your social media strategy in Part III of the book.

Acrobat Connect

Company Name:

Adobe Inc.



San Jose, California


Adobe Systems 1982



Revenue Model:

Software sales/upgrades


Premium: $149 per year or Premium Plus: $390 per year

What Is It?

Acrobat Connect is the Adobe Systems Inc. solution for reaching a disseminated workforce or audience. Adobe markets Acrobat Connect as easy-to-use software that "can help break through technology barriers by letting virtually anyone participate in effective online communication and knowledge transfer." By providing web conferencing options such as screen sharing, ...

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