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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition by Lon Safko

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BIOGRAPHIES OF OUR EXPERTS

Krista Canfield

PR Manager for LinkedIn

Before working for LinkedIn, Krista Canfield was a senior account executive for the Horn Group, and has a background in journalism as a news reporter. She has extensive experience in media relations and all PR account activities including analyst relations, press releases, and competitive and company news tracking. In the public relations capacity, she has worked with many software companies, securing some of them feature stories with USA Today.

Marc Canter

CEO of Broadband Mechanics

By his own words, "a toolsmith by trade," Marc Canter has been creating digital software and tools for 25 years. A founder of Macromedia, he has been watching the blogging world and social media evolve over the past two decades.

Vint Cerf

One of the Fathers of the Internet and Futurist

Vint Cerf was at Stanford in 1973 when Bob Kahn came to him and asked for help in hooking different nets together. Together they created the basic design of what would become the Internet. He is amazed at how quickly the public has absorbed the different ways of interacting on the Web and that the original consumers of information are now producing information, hence social media.

Rishi Chandra

Product Manager for Google Enterprises

A Stanford MBA, Rishi Chandra has been with Google for two years, working exclusively on Google Applications, the newest being Google Sites, a suite of products continuously updated by Google that resides on the Internet, not the desktop, ...

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