Part I. TACTICS
Part I of this book is all about the tactics of social media. In these chapters I discuss what are all of the many components of social media, What is a blog, a podcast, virtual worlds, lifecasting, mobile marketing, photo sharing, and more.
It is important to understand the terminology, the technology, the application, and the companies providing those services. While this section is not a how-to, it does explain a great deal of the details and techniques to becoming proficient at each application.
Let's start with the basics, "What Is Social Media?"
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