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The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks by Nancy Flynn

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Chapter 3

SOCIAL NETWORKING CREATES LEGAL EVIDENCE

HOW TO MANAGE RECORDS AND E-DISCOVERY COMPLIANTLY

Just like email messages and attachments that are written, transmitted, acquired, and stored on the company system, social media content—including blog posts, third-party blog comments, tweets, Facebook profiles, LinkedIn comments, Flickr photos, YouTube videos, and other forms of social networking—has the potential to create electronic business records.

What is an electronic business record? Essentially, a business record is the electronic equivalent of DNA evidence. Should your company become embroiled in civil litigation (a workplace lawsuit, in other words) or a criminal investigation (related to an employee’s distracted driving, perhaps) ...

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