PART II
STRATEGY
The Five Steps to Social Media Success
Introduction
Over the next five chapters, I am going to get more hands-on; show you more practical examples, and how to develop a step-by-step plan using the Five Steps to Social Media Success. After consulting and speaking with many of the United States’s Fortune 1000 companies on down to the individual entrepreneur, and from governmental agencies to nonprofits, I am always asked the same thing: “Now that we have a Facebook page and sent out some tweets, where do we go from here? How do we integrate and implement a complete social media strategy into our existing marketing, sales, and communications strategy?”
Here are five easy steps (chapters) that explain how and why social media needs to be integrated into your marketing strategy.
FIGURE 22.1 The Five Steps to Success
Fundamental Shift in Power
We are in the middle of a Fundamental Shift in Power that is taking place across the world in media and advertising that is having far-reaching effects in industries that used to dominate the businesses of marketing, public relations, advertising, media buying, television, radio, newspapers, magazines, billboards, and even the music and film industries. ...
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