Chapter 17
KODAK
The Author
Madlen Nicolaus is responsible for representing and managing Kodak’s social media activities in the EAMER region. This includes strategy, content creation and speaking engagements. Her background is in the PR industry.
Twitter: @madleeeen, @Kodak_DE, @Kodak_UK
The Company
As the world’s foremost imaging innovator, Kodak helps consumers, businesses and creative professionals unleash the power of pictures and printing to enrich their lives.
On any given day, people worldwide take about 45 million pictures with Kodak digital cameras or Kodak film. And 40 per cent of all commercially printed materials are touched by Kodak technology. More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery, www.kodakgallery.com. To learn more about Kodak, visit www.kodak.com and kodak.com/go/followus.
Our Social Media Strategy
At Kodak we focus on using social media as an additional channel to amplify our messages, to increase product awareness and to have a direct dialogue with our customers. We created individual social media channels in nine European countries to engage with the consumers in their local language on their preferred channels and make it easy for them to reach us. We work on establishing lasting relationships with our customers that ...
