O'Reilly logo

The Social Media Communication Matrix by Beki Winchel, Kenneth D. Plowman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2

SMC Matrix Template

This template can be used for an organization’s entire social media campaign(s) or individually, per platform. To ensure success, use this ­template alongside the goals and objectives you have created from Chapter 1. Everything should lead back to these goals and objectives, which should be considered especially after the strengths, weaknesses, opportunities, and threats (SWOT) analysis. A simple question here is whether the ­specific public, message, strategy, or tactic considered will meet your goals, ­objectives, or both. If it does not, it does not belong in the campaign.

A Researched Overview

Complete the research as outlined in the following and create a brief report summary of the findings, including both ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required