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The Social Media Communication Matrix by Beki Winchel, Kenneth D. Plowman

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Chapter 5

Pinterest

The rise and popularity of Pinterest has shown how visual media is affecting social interactions on a widespread basis. Pinterest grew from 5,000 users in August 2010 to 17 million users in April 2012 (Carlson 2012) and more than 70 million users in July 2013 (Horwitz 2013). Critics of the platform may chalk it up to a site full of food and wedding photos, but 52 percent of daily Pinterest users report they consult Pinterest to guide their purchases (Tode 2014), and Pinterest visitors are 10 percent more likely to purchase as compared to other social media platforms. It is also important to note that although Facebook is a ...

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