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The Social Media Communication Matrix by Beki Winchel, Kenneth D. Plowman

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Chapter 6

LinkedIn

LinkedIn, the professional’s social network, currently has more than 300 million members on the network (Sordello 2014), with nearly half of those members logging in once to several times each week (Bennett 2013). In 2012, 76.9 percent said the platform helped them research people or companies. This research does not involve finding ex-boyfriends or girlfriends, either: Nearly half those surveyed said they use LinkedIn to build new networking relationships (Sundberg 2012).

LinkedIn offers several tools to its members, including job searches and updates through the network, industry conversations and relevant networking opportunities, ...

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