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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers by Traci Browne

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Conclusion

It’s Not the End . . . It’s the Beginning

After a couple hundred pages of talk, talk, talk, we’re right back to where we started. I spent a half a billion words saying it, but really it comes down to this one idea: Social media is just a tool. What is really important to your exhibit program’s success is designing an incredibly solid strategy. Then, and only then, do you choose the tools that are right for the strategy.

Just before I started writing this conclusion, I got a request from someone who wanted me to write a blog post arguing for the use of augmented reality in trade shows, and he’d write a post arguing against it. He had heard me mention once that I saw some potential for the use of augmented reality in exhibit booths and ...

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