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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
book

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

by Traci Browne
June 2012
Intermediate to advanced content levelIntermediate to advanced
320 pages
9h 25m
English
Que
Content preview from The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

1. Create and Connect Your Community

Social media isn’t a campaign or a tool to be rolled out a week or two before a big show. It is a commitment of time and resources undertaken so your company can connect not just with customers and potential customers at an event, but also with your industry’s larger community: a community of other suppliers, associations, media representatives, thought leaders, potential employees, mentors, and mentees. But why should you make an ongoing commitment for a three-day event? Being an active member of a community builds your company’s reputation as a trusted solution provider and its employees as thought leaders in your industry. People in your community will get to know your company as more than just a brand. ...

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Publisher Resources

ISBN: 9780132918022Purchase book