9. Drive Traffic to Your Booth

What is the best way to drive traffic to your booth? What could you do that would almost guarantee that every person at the show came to your booth? That’s easy. Give away $100 bills.

But you don’t want everyone in your booth—you want just the right people there. First, you have to define who you want to come to your booth. Before you say, “I want everyone to come to my booth. I can qualify them once they are there,” really think about it. Do you realistically have the manpower to deal with 4,000 attendees streaming into your booth? In some cases, depending on the show, 40,000 attendees? What if you have a 10×20 foot booth at the Consumer Electronics Show? Can you handle 140,000 people coming to your booth? While ...

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