Skip to Main Content
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
book

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

by Traci Browne
June 2012
Intermediate to advanced content levelIntermediate to advanced
320 pages
9h 25m
English
Que
Content preview from The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

15. Unleash the Power of Mobile

You can incorporate mobile marketing into your trade show program in two ways: the right way and the wrong way. You can use a well thought-out plan that supplements your overall show goals, or you can fall prey to the shiny object syndrome. Unfortunately, most of the exhibitors I’ve seen using mobile have a bad case of shiny object syndrome. They’ve heard about some hot new game or app and immediately want to incorporate it into their booth strategy—or, perhaps I should say, wedge it into their booth strategy no matter what.

Just like the social media tools you use, the giveaways you hand out, and the activities taking place in your booth, your use of mobile technology must support your overall show objectives ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions

A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions

Kathy Kingston
Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition

Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition

Stuart L. Hart - Johnson Graduate School of Management Cornell University
Internet Marketing Start-to-Finish

Internet Marketing Start-to-Finish

Catherine Buerkle, Dunrie Greiling, Catherine Juon

Publisher Resources

ISBN: 9780132918022Purchase book