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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
book

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

by Traci Browne
June 2012
Intermediate to advanced content levelIntermediate to advanced
320 pages
9h 25m
English
Que
Content preview from The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

Index

Symbols

# (hashtags)

live streaming placement, 149

Twitter, 22

2D, 3D, and 3D immersive environments, 54

80/20 rule, 12

A

activities (booth), 93-94

brand recognition, 94-98

audience participation, 95

keeping buzz alive, 97

legality, 97-98

sharing features, 95-96

staffing, 96

tool accessibility, 95

platform rules, 98

qualified leads, 99-102

live audience, engaging, 101

posting strategies, 99-100

virtual audience, engaging, 101-102

video interviews, 127-128

backgrounds, 130-131

benefits, 135-136

bloggers, 134

customers, 133

equipment, choosing, 128-129

industry thought leaders, 134

interviewing tips, 131-132

lighting, 129-130

man on the street, 133

media, 134

posting timelines, 135

professional video teams, 129

sound, 130

speakers/presenters, ...

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Publisher Resources

ISBN: 9780132918022Purchase book