Skip to Content
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
book

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

by Traci Browne
June 2012
Intermediate to advanced content levelIntermediate to advanced
320 pages
9h 25m
English
Que
Content preview from The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

I: The Social Strategy

Do you know what gets me really jazzed about using social media and virtual events in your trade show exhibit strategy? It’s not just the fun games you can play to drive traffic to your booth. It’s not Foursquare check-ins or posting pictures on your company Facebook page. To me those things, while a great addition to your exhibit, are still just the same tired strategy of the past but with different tools.

What gets me really excited is the real-time possibilities of social media. The way it allows you to create a community or be a part of one that already exists. It’s about leveraging its power to bring you and your audience together. And it’s about leveraging that community to reach a wider audience than just those attending ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Facebook Marketing: Leverage Social Media to Grow Your Business

Facebook Marketing: Leverage Social Media to Grow Your Business

Steven Holzner
Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition

Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition

Stuart L. Hart - Johnson Graduate School of Management Cornell University

Publisher Resources

ISBN: 9780132918022Purchase book