June 2012
Intermediate to advanced
320 pages
9h 25m
English
The show might be over, but there is still a lot of work to do. Often what you do—or don’t do—post-show has the biggest impact on your trade show program. Imagine if you collected 50 A+ quality leads and no one followed up on them. I’m talking about buyers who are ready to buy; all your sales department needs to do is pick up the phone. That one mistake can turn your most successful show into your biggest failure. It is the same with your social media efforts. You’ve done all that work before and during the show, so the last thing you want to do is let it all go to waste.
Adding virtual and social media components to your show strategy doesn’t fundamentally change your post-show strategy. But it does add a few to-dos ...