June 2012
Intermediate to advanced
320 pages
9h 25m
English
1 Create and Connect Your Community
2 Connect With and Expand Your Audience
3 Create Company-Wide Social Media Enthusiasm
4 Create a Solid Social Media Plan
5 Choose the Right Social and Virtual Platforms
6 Use Social Media to Generate Awareness
7 Find and Engage Your Champions
8 Pre-Show Social Media Tactics
11 Capture the Bloggers’ Attention
12 Create Engaging Video Interviews
15 Unleash the Power of Mobile