Book description
Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.
Welcome to the software paradox. In this O’Reilly report, RedMonk’s Stephen O’Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You’ll learn how this paradox came about and what your company can do in response.
This book covers:
- Why it’s growing more difficult to sell software on a standalone basis
- How software has come full circle, from enabler to product and back again
- The roles that open source, software-as-a-service, and subscriptions play
- How software developers have become the new kingmakers
- Why Microsoft, Apple, and Google epitomize this transition
- How the paradox has affected other tech giants, such as Oracle and Salesforce.com
- Strategies your software firm can explore, including alternative revenue models
Publisher resources
Product information
- Title: The Software Paradox
- Author(s):
- Release date: July 2015
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491900932
You might also like
book
The New Kingmakers
The New Kingmakers documents the rise of the developer class, and provides strategies for companies to …
article
Have ChatGPT Ask You Questions
ChatGPT Shortcuts shows future prompt engineers how to harness the full potential of the state-of-the-art AI …
article
Become a Better Problem Solver by Telling Better Stories
One of the biggest obstacles to effective problem-solving is not defining the problem well. Invoking the …
book
Customer Experience 3.0
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have …