STRATEGY SEVENAn Antonym Title
An antonym is a word opposite in meaning to another: hot is an antonym of cold. Antonyms make for memorability; that's why they're a favorite device of advertising copywriters. Madison Avenue has produced such memorable slogans as “Tide's in, dirt's out” Oldsmobile's “This is the new generation of Olds”; and Motorola's “The way we put things together sets us apart”. Similarly, songwriters have a knack for panning the antonym goldmine—then penning platinum standards.
|Some Antonym Titles|
|Full Moon and Empty Arms||Come Rain or Come Shine|
|Hot N Cold||Sleeping Single in a Double Bed|
|New Looks From an Old Lover||Everybody's Got the Right to be|
|Another Mr. Right Just Left||Wrong|
|Last Thing I Needed First Thing ...|