Chapter 11. Leading in the Age of Identity

The fundamental premise of this book is that we now find ourselves in the Age of Identity, an age in which identity issues are ubiquitous—at the individual, organizational, and societal levels. In all spheres of activity, and particularly in business, leaders who are aware of the significance of identity for their firm—either instinctively or through systematic investigation—have a distinct advantage over those who are not aware. Imagine a case in which two leaders are equally creative strategists, equally skilled in the management of operations, and equally tuned in to the needs and priorities of their customers. But one is sensitive to the I*Dimension, and the other is not. Our research strongly suggests ...

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