Common Traits and the Power of Organizations’ Souls
What do the examples of companies and not-for-profit organizations discussed in Chapters 2 and 3 suggest about the nature, ingredients, and power of their souls? Each organization featured, in its own specific way, exemplifies the definition of soul, which consists of five principal ingredients that are discussed in depth below.
Ingredient #1: Concerns
Each cited organization has concerns about a group of people who need assistance or about a problem in society or a challenge to the world that needs to be addressed and solved. When an organization demonstrates a commitment to addressing such ...
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