“While metrics can tell us much about an organization’s performance, David Zenoff’s book captures something that is as elusive as it is critical—the organization’s soul, which transcends the individual interests of its workers and lets them believe they, together, are part of something meaningful and important. Few assets have a more enduring value, and Zenoff has skillfully analyzed it.”
—The Rev. John I. Jenkins, C.S.C.
University of Notre Dame
“In my 45 years in business, I have learned, as David Zenoff illustrates so well in this book, that positive employee engagement, motivation, and recognition for a job well done at all levels in any organization, profit or not-for-profit, is ...