Publisher’s acknowledgements
We are grateful to the following for permission to reproduce copyright material:
Figures
Figure 6.3 after Exhibit 1: The Ashridge Mission Model, Mission and Management Commitment, Andrew Campbell, Ashridge Strategic Management Centre, March 1996.
Text
Extract from ‘If’ by Rudyard Kipling from Reward and Fairies, published by Doubleday, reprinted by permission of United Agents on behalf of: The National Trust for Places of Historic Interest or Natural Beauty.
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