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The Spark by Greg Orme

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Author’s acknowledgements

You’ll read in this book that creativity is a team sport. That’s what I found when writing this book.

I owe a huge debt of gratitude to all the people who have collaborated with me over the years. You’re too numerous to mention individually but here are a few inspiring groups: all the people and businesses I worked with at the Centre for Creative Business at London Business School; all the clients with whom I’ve debated the do’s and don’ts of leading commercial creativity and guiding creative businesses; and, of course, the inspiring executives who have participated so enthusiastically in my leadership and business development programmes across several continents.

Thanks to the amazing businesses around the world who’ve ...

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