Habit 2

Break the management rules

How to become an electric manager

You’ll learn:

  • Why traditional, ‘one-best-way’ management kills creativity
  • How to avoid the hidden obstacles to creative management
  • How to break the management rules – to become an electric manager
  • How to design and manage your own creative process
  • How to demystify where ideas come from – and use psychology to your advantage

“If new ideas are the lifeblood of any thriving organisation – and, trust me, they are – managers must learn to revere, not merely tolerate, the people who come up with those ideas.”Mark McCormack, founder of the Global Sports Management Agency, IMG1

When Stuart Murphy was drafted into the satellite pay TV business Sky in 2010, as director of entertainment ...

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