Habit 3

Lead with creative choices

How to choose to be an inspiring leader

You’ll learn:

  • The nine principles of creative leadership, including:

    –  finding your purpose

    –  being self-aware and authentic

    –  pushing for perfection; and

    –  saying thank you

“A friend, a helper, a guardian, a facilitator, a … bastard!”Robert Tammaro, founder and creative director, Undercurrent Brands, when asked to define creative leadership

Sir John Hegarty, the creative co-founder of the legendary advertising agency Bartle Bogle Hegarty (BBH), makes it his business to meet with the 21-year-old graduates joining BBH to explain his leadership philosophy. He tells them:’ We are not like other businesses. We are an inverted triangle – and I’m ...

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