Habit 3
Lead with creative choices
How to choose to be an inspiring leader
You’ll learn:
- The nine principles of creative leadership, including:
– finding your purpose
– being self-aware and authentic
– pushing for perfection; and
– saying thank you
“A friend, a helper, a guardian, a facilitator, a … bastard!”Robert Tammaro, founder and creative director, Undercurrent Brands, when asked to define creative leadership
Sir John Hegarty, the creative co-founder of the legendary advertising agency Bartle Bogle Hegarty (BBH), makes it his business to meet with the 21-year-old graduates joining BBH to explain his leadership philosophy. He tells them:’ We are not like other businesses. We are an inverted triangle – and I’m ...
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