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The Spark
book

The Spark

by Greg Orme
July 2014
Intermediate to advanced content levelIntermediate to advanced
248 pages
5h 43m
English
FT Publishing International
Content preview from The Spark

Habit 3

Lead with creative choices

How to choose to be an inspiring leader

You’ll learn:

  • The nine principles of creative leadership, including:

    –  finding your purpose

    –  being self-aware and authentic

    –  pushing for perfection; and

    –  saying thank you

“A friend, a helper, a guardian, a facilitator, a … bastard!”Robert Tammaro, founder and creative director, Undercurrent Brands, when asked to define creative leadership

Sir John Hegarty, the creative co-founder of the legendary advertising agency Bartle Bogle Hegarty (BBH), makes it his business to meet with the 21-year-old graduates joining BBH to explain his leadership philosophy. He tells them:’ We are not like other businesses. We are an inverted triangle – and I’m ...

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Publisher Resources

ISBN: 9781292005287