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The Spark by Greg Orme

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Habit 4

Become a talent impresario

How to fill your business with creative talent

You’ll learn:

  • How to hire the right people
  • How to manage for inner motivation
  • How to encourage 24/7 learning and development
  • How to retain the brightest sparks
  • How to run your business like a world-class sports team

“It’s about getting the best people, retaining them, nurturing a creative environment and helping to find a way to innovate.”1Marissa Mayer, CEO of Yahoo!

In 1991 Philip Chin and his wife Joanna founded Langland in their dining room with no money, a printer and a borrowed Apple Macintosh computer. They based the business away from the bright lights of London in sleepy Windsor, in Berkshire. It’s fair to say that Windsor isn’t a renowned creative ...

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