Know why you do what you do
How to find an inspiring business purpose
- Why a higher purpose – beyond profit – is vital for business creativity
- The three different types of business purpose
- Why purpose should infuse everything – from company direction to project objectives – to keep people inspired and focused
“To dare is to lose one’s footing momentarily. Not to dare is to lose oneself.”Søren Kierkegaard, Danish philosopher
In September 1962 a young president electrified the USA when he proclaimed: ‘We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.’ A few months later, John F. Kennedy was visiting the newly built space port in Florida, which bears ...