Habit 5

Know why you do what you do

How to find an inspiring business purpose

You’ll learn:

  • Why a higher purpose – beyond profit – is vital for business creativity
  • The three different types of business purpose
  • Why purpose should infuse everything – from company direction to project objectives – to keep people inspired and focused

“To dare is to lose one’s footing momentarily. Not to dare is to lose oneself.”Søren Kierkegaard, Danish philosopher

In September 1962 a young president electrified the USA when he proclaimed: ‘We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.’ A few months later, John F. Kennedy was visiting the newly built space port in Florida, which bears ...

Get The Spark now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.