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The Spark by Greg Orme

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Habit 5

Know why you do what you do

How to find an inspiring business purpose

You’ll learn:

  • Why a higher purpose – beyond profit – is vital for business creativity
  • The three different types of business purpose
  • Why purpose should infuse everything – from company direction to project objectives – to keep people inspired and focused

“To dare is to lose one’s footing momentarily. Not to dare is to lose oneself.”Søren Kierkegaard, Danish philosopher

In September 1962 a young president electrified the USA when he proclaimed: ‘We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.’ A few months later, John F. Kennedy was visiting the newly built space port in Florida, which bears ...

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