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The Spark
book

The Spark

by Greg Orme
July 2014
Intermediate to advanced content levelIntermediate to advanced
248 pages
5h 43m
English
FT Publishing International
Content preview from The Spark

Habit 7

Build a business playground

How to electrically charge your creative climate

You’ll learn:

  • How to lead a culture for business creativity
  • How culture drives employee behaviours
  • How to boost innovation by removing distractions to play
  • How a leader can go about changing culture

“Your brand is your culture.”1Tony Hsieh, CEO of the innovate online shoe retailer Zappos

If you drive into a particular valley in southern England, you’ll come face-to-face with two, alien-looking domes. The massive structures are owned by a charity called the Eden Project. Standing 50 metres high and well over 100 metres in length, they cover a large area. The entire complex around the domes spreads out to many acres, and is visited all year round by tourists ...

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Publisher Resources

ISBN: 9781292005287