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The Spark by Greg Orme

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Habit 7

Build a business playground

How to electrically charge your creative climate

You’ll learn:

  • How to lead a culture for business creativity
  • How culture drives employee behaviours
  • How to boost innovation by removing distractions to play
  • How a leader can go about changing culture

“Your brand is your culture.”1Tony Hsieh, CEO of the innovate online shoe retailer Zappos

If you drive into a particular valley in southern England, you’ll come face-to-face with two, alien-looking domes. The massive structures are owned by a charity called the Eden Project. Standing 50 metres high and well over 100 metres in length, they cover a large area. The entire complex around the domes spreads out to many acres, and is visited all year round by tourists ...

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