May 2019
Intermediate to advanced
208 pages
4h 8m
English
What is sponsorship worth to a sponsor? As the data in chapters 1 and 2 illustrated, it accelerates promotion and professional satisfaction, for a start. But it can do much more than that: it can open your organization to new markets; provide loyalty that you can rely on; get the scut work done so you can focus on where you add most value; position you to shine in top management’s eyes; and help you reinvent a legacy enterprise for the new economy.
$1.4 billion. That’s the business that Todd Sears brought to Subha Barry some fifteen years ago, when he opened up a market to which she’d previously had no access.
In late 2001, Barry was a managing director at Merrill Lynch, in charge of multicultural business ...