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The Sponsor Effect
book

The Sponsor Effect

by Sylvia Ann Hewlett
May 2019
Intermediate to advanced content levelIntermediate to advanced
208 pages
4h 8m
English
Harvard Business Review Press
Audiobook available
Content preview from The Sponsor Effect

3

Payoffs for Sponsors

What is sponsorship worth to a sponsor? As the data in chapters 1 and 2 illustrated, it accelerates promotion and professional satisfaction, for a start. But it can do much more than that: it can open your organization to new markets; provide loyalty that you can rely on; get the scut work done so you can focus on where you add most value; position you to shine in top management’s eyes; and help you reinvent a legacy enterprise for the new economy.

Open New Markets

$1.4 billion. That’s the business that Todd Sears brought to Subha Barry some fifteen years ago, when he opened up a market to which she’d previously had no access.

In late 2001, Barry was a managing director at Merrill Lynch, in charge of multicultural business ...

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Publisher Resources

ISBN: 9781633695665