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The Sponsor Effect
book

The Sponsor Effect

by Sylvia Ann Hewlett
May 2019
Intermediate to advanced content levelIntermediate to advanced
208 pages
4h 8m
English
Harvard Business Review Press
Audiobook available
Content preview from The Sponsor Effect

9

Instigate a Deal

There comes a time when you’ve instructed and inspected enough. It’s time to make clear: you believe in this person and you expect them to deliver for you. Your advocacy and support will now be open and often spelled out explicitly.

This step involves a certain risk, since part of your own success and reputation will be on the line, and there’s no shortage of public figures who’ve gotten it wrong. Consider how Donald Trump decided to nominate White House physician Ronny Jackson—with whom he’d reportedly developed an excellent personal relationship—to run one of the federal government’s largest divisions, the Veteran Affairs Department. After aggressively and publicly defending Dr. Jackson, President Trump had to withdraw the ...

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Publisher Resources

ISBN: 9781633695665