O'Reilly logo

The Sponsorship Seeker's Toolkit, Fourth Edition, 4th Edition by Anne-Marie Grey, Kim Skildum-Reid

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 3

Implementing the Marketing Plan

You have written your marketing plan, and it’s looking good. Now we need to make that plan work for you.

Although there may be a number of other aspects to implementing your marketing plan, the most common components are

• Media promotion

• Online promotion

• Publicity

• Database/loyalty marketing

• Signage

We have included information about each of these components.

Media Promotion

Although you can go out and simply purchase media, like any other company, this is not all that common, primarily because it ignores the fact that you have a lot to offer a potential media partner. Instead, most sponsees embark upon media promotion to achieve their objectives without spending a fortune.

Generally, media promotions ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required