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The Stakeholder Strategy by Ann Svendsen

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11The Future of Corporate-Stakeholder Relations

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Establishing a good reputation, trusting relationships with suppliers, strong community linkages, and responsible environmental practices will help ensure the long-term profitability and sustainability of your company. While business leaders are beginning to look beyond financial performance at these more intangible drivers of long-term success, this movement has only just begun.

Management attention is shifting from internal business practices to an awareness of the importance of a business’s external environment. Total Quality Management, with its focus on customer satisfaction, was the first ...

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