The Stakeholder Strategy

3A Model for Corporate-Stakeholder Relations

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All human motivations are based on self-interest. We are only motivated to do something when it benefits us in some way. What about the common good? Are actions that support the common good also based on self-interest? Yes, but… it is a self with an enlarged sense of identity. It is a self that identifies with family, community, the organization it works for, society and the planet. It is a self that recognizes that it is part of a web of interconnectedness that links all humanity and living systems. In management terminology it is a self with a systems perspective. In spiritual terminology it is a self that is in touch with its soul.

—Richard Barrett, 1998

This chapter presents a new model ...