5Corporate Mission, Values, and Ethics—A Foundation for Relationship Building
71Truth takes time to be discovered and understood. Trust takes time to be earned. Justice and compassion take time to demonstrate. Mindfulness takes time to practice.
—John Dalla Costa, 1995
Just as shared values, expectations, and trust are the building blocks for successful interpersonal relationships, a company’s values, its social mission, and its formal or informal code of ethics serve as an essential foundation for building stakeholder relationships. In this chapter, the focus will be on the first and extremely important stage of building collaborative stakeholder ...
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