CHAPTER 21

Future Forward

Highlights

Goal setting is all about managing your expectations. It is an exercise in wishful thinking, with a twist of ambition and avarice. It is a lot more interesting, creative, and fun than it sounds.

Managing expectations is an integral milestone in your journey toward making that “go/no go” start-up decision. Why? Because, once you set your goals, then you need to visualize and decide if those goals can and will be met. Are they too aggressive? Possibly unattainable? Or too conservative and need some punching up?

Regardless, the achievability of your goals, both business and personal, will be strategic determinants in your “go/no go” decision making awaiting you just down the road.

Start with a simple bird’s-eye ...

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