CHAPTER 30

Go/No Go?

There comes a time betweenturning the pageor closing the book

—Bob Seeger

It’s time! You have arrived at the “go/no go” decision crossroads. But that doesn’t mean you have to jump right away. Window of opportunity time permitting, put everything away for a few days or a week or more before deciding. This is a big decision.

One of the scariest things is that, regardless of how much market research and analysis you have done, you will never have enough information. You will be making a decision based on what you have compiled. That’s just a reality.

Here are a few tips on the act of making decisions that can change the course of your life:

Review all your responses to the host of “checkups” and checklists in this Playbook. ...

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