CHAPTER 2

The Process of Starting Up

A startup is not just a newborn company but rather a means to balance in a market. Startups are essential for the healthy functioning of an economy, in a capitalistic one at least. They dream of gaining unfathomable riches with the reality of hard work and contribution to society. Without startups, innovation would not exist, and competition would be a long-forgotten thing. In order to progress humanity, startups are a must. So startup, get set, and go!

Deciding on an idea for business consists of seeing what everybody else has seen and thinking what nobody else has thought.

—Albert von Szent-Györgyi

Be original … unless you want to get very rich, very fast—then copy like crazy.

—Dan S. Kennedy

Not long ...

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