April 2022
Beginner
198 pages
4h 39m
English
Content preview from The StartUp Master Plan
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Understanding and Figuring Out the Right Business Idea
The business idea is the foundation of a business. Ideas can be unique, and they can be ordinary. However present, they must be because without an idea, the business has no founding concept, no values, no consistency, and inevitably, no potential. An idea does not need to be great to do a successful business. It just needs to solve a problem or do something better.
In business, the idea is the main thing. Capital can be raised and lost and raised again, but lose the idea, and everything is lost.
—Gottlieb Duttweiler
Opportunity is missed by most because it is dressed in overalls and looks like hard work.
—Thomas Edison
Commercial business is not centered around sellers but instead ...