The StartUp Master Plan

CHAPTER 4

Deciding to “Give it a Go”— How NOT to Do It?

Starting a new business is very common, and therefore, new businesses fail often and miserably. Out of all of the reasons, the most common one is timing. Why? Because selling a product when the market is not ready is a death wish, the only problem is that most start-ups do not know when they are “ready.” Adequate market research, patience, and good decision making can overcome this, but this is not the only reason, there are many more, as discussed and resolved in the chapter.

Starting a business is like deciding to have a baby; it requires great mental strength and preparedness; venturing into the process with fears and not knowing what to expect can crumble everything within a twinkle ...