CHAPTER 10

Sourcing for Finance

Money. This is usually where the real differentiation between a living and a slow startup. Irrespective of the quality and potential of the business idea and the business plan’s effectiveness, money is what brings that idea to life. Getting money is not hard if you have an excellent idea and an even better business plan, and profit-making potential. In this chapter, we will talk about the sources of getting money and how to to get it.

Some businesses require little more than pocket change to get started; others need hundreds of thousands of dollars or more. Whatever amount is needed, bear in mind that raising money is meant to be a complex process. The obstacles and problems inherent in obtaining money, particularly ...

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