April 2022
Beginner
198 pages
4h 39m
English
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Contents
Chapter 2 The Process of Starting Up
Chapter 3 Understanding and Figuring Out the Right Business Idea
Chapter 4 Deciding to “Give it a Go”—How NOT to Do It?
Chapter 5 Optimal Solutions—How to Choose Between Alternatives
Chapter 6 Importance of Business Research in Delivering a Successful Startup
Chapter 7 Finding the Right Name for Your Business
Chapter 8 Asking the Right Questions
Chapter 9 Writing Your Business Plan
Chapter 10 Sourcing for Finance
Chapter 11 Legalizing Your Business
Chapter 12 Decisions About Future Investments— The Sunk Cost Trap
Chapter 13 Developing a Professional Outlook (Corporate Image)