The StartUp Master Plan

Primer

Many people think that entrepreneurs are born, not made. Do not believe it! You do not have to be born with an entrepreneurial spirit to start a successful business. You can acquire the knowledge and skills to transform your idea from a thought to a business that provides a livelihood for you and your family. By taking a journey with us in this book, you can develop a mindset and skills to make your business idea a reality. You can learn the essential skills and ingredients to launch and sustain your business.

We’ll start by exploring what it means to be an entrepreneur. It may surprise you! Then we’ll help you refine and honestly evaluate your business idea. That can be hard work, but it will help separate your new business from those ...