The Startup Players Handbook: A Roadmap to Building SaaS and Software Companies

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

C. Edge et al.The Startup Players Handbookhttps://doi.org/10.1007/978-1-4842-9315-7_11

11. Marketing and Advertising

Charles Edge¹  , Chip Pearson² and Amy Larson Pearson²

(1)

Minneapolis, MN, USA

(2)

St. Paul, MN, USA

 

The brave adventuring party has built something special. We want to spread the word about our creation throughout the lands. There are so many places to do so. We call those “channels” to market through. There are so many ways to talk about the problem the adventuring party can solve. There are a lot of rubrics to review the effectiveness of how to do so.

We covered sales in Chapter 10. Selling is typically a one-to-one relationship. A good seller ...