The Startup Players Handbook: A Roadmap to Building SaaS and Software Companies

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

C. Edge et al.The Startup Players Handbookhttps://doi.org/10.1007/978-1-4842-9315-7_12

12. Public Relations

Charles Edge¹  , Chip Pearson² and Amy Larson Pearson²

(1)

Minneapolis, MN, USA

(2)

St. Paul, MN, USA

 

Most companies neglect to include Public Relations (PR) in business plans, despite lengthy plans of how to spend advertising and marketing dollars. PR can actually bolster the advertising and marketing strategies. But be warned: if done improperly, hiring a PR firm can waste tens of thousands of dollars and months of work because we aren’t able to provide the resources the agency needs to be successful.

Levels in Public Relations

PR is an industry that gets ...