CHAPTER 4

Achieving Financial Success Using Your Sixth Sense

Numerous challenges and opportunities arise in humanity’s pursuit of financial success. Rational thought drives us to make decisions regarding our investments and expenditures based on analysis. In contrast, nonrational thought, which relies on instinct and intuition, can result in a range of outcomes—from errors to breakthroughs. In this chapter, we’ll look at how these two cognitive processes influence financial decision-making with an emphasis on embracing both the rational and nonrational components of our mental faculties to attain success in the financial sector. We’ll also look at how bias arises in this sector when making decisions as well as at the impacts of stress and trauma ...

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