Dave Finnegan, Chief Information and Interactive Officer, Build-A-Bear Workshop®A Great Idea Is BornRole of Technology in Building Brand: Dave Finnegan, CIOThe Changing MarketplaceAn Innovative Idea Is CommercializedExtending the In-Store Experience through ImaginationThe Age of MobileValue of Leveraging Technology StrategicallyPerry Rotella, Group Executive of Supply Chain Risk Analytics and Senior Vice President and CIO, Verisk AnalyticsVerisk BackgroundPerry Rotella, A Business-Focused CIOLeveraging the Credibility and Trust of the Business to Improve MarginLeveraging Technologies to Develop New Business ModelGary Wimberly, Senior Vice President and CIO, Express ScriptsExpress Scripts OverviewGary Wimberly, a Strategic Thinker and Business Focused CIORising Up to the ChallengeAffecting Health Outcomes and Health-Care CostsUsing Predictive Analytics to Combat Fraud and AbuseInnovating Value with TechnologyStephen Pickett, Senior Vice President, Information Technology, and CIO, Penske CorporationProactive Envisioning of Business NeedsOptimizing Vendor Services across Penske CompaniesImproving Customer Service for Penske CustomersHarry Lukens, Senior Vice President and CIO of Lehigh Valley Health NetworkBuilding a Foundation for SuccessLeveraging Technology to Innovate ValueHow the A-ICU Provides Life-Saving Results: Three Success FactorsThree Best Practices That Make the A-ICU Successful: Great Teamwork, Improved Processes, and Enabling TechnologiesGreat teamworkImproved processEnabling technologiesChapter SummaryKey PointsCitations